Carefree Exhibition: Ptasie Mleczko at the Wedel Chocolate Museum, Warsaw

The “Carefree Exhibition” (Beztroska wystawa) is a temporary exhibition at the E. Wedel Chocolate Factory Museum, created for the 90th birthday of Ptasie Mleczko marshmallows. It is an interactive route with a gate of giant marshmallows, a mirror corridor, a screen that creates the effect of a “walk among the clouds” and a place to rest on a giant marshmallow box. The exhibition runs 4 September 2026 - 30 November 2026 in the museum’s temporary exhibition space, as part of the regular visiting ticket.

The E. Wedel Chocolate Factory Museum on the exhibition (the museum’s own English text):

Welcome to the Carefree Exhibition.

It is an interactive space that allows visitors to step away from everyday routines for a moment and immerse themselves in a world of softness and fluffiness.

Step into the world of Ptasie Mleczko®

The exhibition was created to celebrate the 90th anniversary of Ptasie Mleczko®, one of E.Wedel’s most iconic sweet treats. The product made its debut in 1936, when Jan Wedel began producing delicate, milk-based marshmallows coated in Wedel chocolate. From the very beginning, the name itself carried a touch of magic. It was conceived as an answer to the question: what could someone who already has everything possibly need to be truly happy?

The answer? Ptasie Mleczko®

What to expect

The museum describes the exhibition as an interactive space, and the museum’s director stresses that visitors are meant to immerse themselves in it rather than merely observe. According to the museum’s press release, the route begins with a gate of giant marshmallows. Next comes a mirror corridor, which the museum presents as a place for photos, and a space with a large screen that creates the effect of a “walk among the clouds”. At the end there is a place to rest on a giant marshmallow box.

On its website the museum captions a photo of the exhibition as the “Pozwól sobie na beztroskę” (Let yourself be carefree) zone, with clouds under the ceiling and elements inspired by the marshmallows. In its descriptions of the exhibition the museum lists elements of the set design, not historical objects: it does not mention archival material or old packaging.

In a statement published on the exhibition page, the museum’s director Robert Zydel writes: “We want a visit to our museum to be more than just looking at exhibits.”

The exhibition opened on the museum’s second birthday, which was also International Chocolate Day.

The E. Wedel Chocolate Factory Museum is a space owned by the confectionery maker LOTTE Wedel, which holds the Ptasie Mleczko trademark, and the exhibition is devoted to that very product. A press release published by the website Wiadomości Spożywcze states that the concept of the exhibition was developed as part of the brand’s communication campaign “Pozwól sobie na beztroskę” (Let yourself be carefree), run by Feeders Agency, and that the exhibition was made and produced by the production house Papaya+.

Context

The expression “ptasie mleko” (bird’s milk) is much older than the sweets: according to English Wikipedia, Aristophanes already used it as a proverbial term for something extremely rare. According to the company’s own information, as cited by Polish Wikipedia, the name of the product was coined in 1936 by Jan Wedel (1874-1960), owner of the chocolate factory in Warsaw’s Kamionek district; in July of that year the trademark “Ptasie Mleko” was registered, together with the variant “Ptasie mleczko”.

Protection of the trademark lapsed in 1956, and for years afterwards various confectionery plants made products under that name. Culture.pl recalls that before 1989 Ptasie Mleczko was a sought-after product that was not always available. The museum devotes a separate room of its permanent exhibition to the history of the product itself, where you can also design your own marshmallow packaging.

Tickets and time

• Where: in the museum’s temporary exhibition space at al. Emila Wedla 5, with the entrance on the Jeziorko Kamionkowskie side. The museum does not say on which floor this space is. Directions are on the museum profile.
• Ticket: according to the museum, the exhibition can be visited as part of the regular visiting ticket; the museum does not mention a separate ticket for the exhibition alone. The price of that ticket includes a guided tour and a tasting, and the price list is on the museum’s Zwiedzanie (Visiting) page.
• Timed entry: visits take place in guided groups which, according to the museum’s rules, enter on the day and at the time stated on the ticket. The museum recommends buying tickets online.
• How long: the museum does not say how long it takes to walk through the “Carefree Exhibition” itself. According to the rules, the tour of the exhibition in the museum takes 90 minutes, after which you can look round the other spaces of the building open to visitors on your own. The rules list spaces for temporary exhibitions alongside the exhibition, but neither they nor the exhibition page say whether the “Carefree Exhibition” is seen with the guide or on your own after the tour.
• Photos: the rules allow photography and filming in the museum, except commercial shoots and recordings that need lamps or tripods. The museum itself presents the mirror corridor as a place for photos.
• Accessibility: the museum states that it provides wheelchair users with wide passages and access to a lift and ramps; it says nothing specific about the temporary exhibition space.
• Children: according to the rules, children under 13 may visit the museum only with an adult carer.
• Who it’s for: people who are going to the Wedel Museum anyway: the exhibition is included in the regular visiting ticket, and its route is made up of places to walk through, rest and take photos.
• Who can skip it: anyone looking for the history of Ptasie Mleczko or for historical objects. The descriptions of the exhibition list only elements of the set design, and the museum devotes a separate room of its permanent exhibition to the history of the product. Nor is it worth planning a separate trip just for this exhibition: the museum does not mention a separate ticket for it, and the regular ticket includes a guided tour and a tasting.

What the press says

All the texts about the exhibition that could be found are favourable announcements based on the brand’s press material; one site published them as a press release, another as a sponsored article. No critic’s review could be found.

• Wiadomości Spożywcze (4 September 2026, marked as a press release): states that the concept of the exhibition was developed as part of the brand’s communication campaign run by Feeders Agency, and that the exhibition was produced by the production house Papaya+ - article
• Viva.pl (14 September 2026, Małgorzata Górecka): a description of the route in the tone of a visitor’s guide; according to the author, the mirror corridor “practically begs for a photo stop” - article
• PropertyDesign.pl (4 September 2026): an announcement repeating the museum’s press release, with photos from the press material - article
• Wiadomości Handlowe (16 September 2026): an article marked as sponsored, repeating the press release and the statements of both directors - article

See also

• E. Wedel Chocolate Factory Museum - the museum’s permanent exhibition, with a room devoted to the history of Ptasie Mleczko where you can design your own marshmallow packaging.
• Mirrors. Between Illusion and Reality - a temporary exhibition at the Copernicus Science Centre: several dozen mirror exhibits for hands-on experimenting, among them an infinitely long corridor. For those who will find the mirror corridor the most absorbing part of the “Carefree Exhibition”.

Museum profile: E. Wedel Chocolate Factory Museum.